Could Verizon's $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask.
Mergers and Acquisitions
The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.
Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and technology solutions to government and commercial clients.
Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal.
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.
In a tweet heard ‘round the cable universe, CNBC’s David Faber on Wednesday night said that multiple sources have told him that Comcast is preparing to make a formal overture to take full control of Time Warner Cable. Hours later, both sides confirmed the news.
Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name Swift, and employ about 80 staffers.
If there’s one thing devoted shoppers of a hallowed retail chain fear more than a store closing its doors it is a big corporate buyout.
It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.
The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to or even block the proposed $35 billion deal.