Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

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Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.

Still, the big news was that the media-buying technology company agreed to buy data management platform [X+1] in a cash and stock deal.

"We will be able to offer our customers a comprehensive platform to more easily leverage their growing digital data assets," Rocket Fuel CEO George John said in a statement today.

Rocket Fuel is paying $100 million in cash and $5.4



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