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The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.
The new Kraft Heinz Company is effectively under the control of the 3G Capital execs who own the Pittsburgh-based ketchup maker. For now, agency execs working on the brands can most likely expect business as usual while the Brazilian private equity firm focuses on larger cuts needed to attain the $1.5