Mergers and Acquisitions

Will It Be a Summer of Consolidation in Ad Tech?

Could Verizon's $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask.

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.

Olson Sells to Consulting Group for $295M

Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and technology solutions to government and commercial clients.

Publicis Groupe Buys Canada’s Nurun

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.

Comcast to Buy Out Time Warner Cable [Updated]

In a tweet heard ‘round the cable universe, CNBC’s David Faber on Wednesday night said that multiple sources have told him that Comcast is preparing to make a formal overture to take full control of Time Warner Cable. Hours later, both sides confirmed the news.

Digital Agency Swift Buys PR Shop Saeger Media Group

Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name Swift, and employ about 80 staffers.

Will the Canadians Put the Ax to Saks?

If there’s one thing devoted shoppers of a hallowed retail chain fear more than a store closing its doors it is a big corporate buyout.

What the Publicis-Omnicom Merger Means to Media Owners

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.

Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated]

The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to or even block the proposed $35 billion deal.