The Coen Brothers Return to the Super Bowl After 15 Years With This Mercedes Ad
Brand Marketing
Fans of the Coen Brothers can look for their work during the Super Bowl on Feb. 5. Joel and Ethan Coen have directed a new Super Bowl ad, their first [...]
10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7
Performance Marketing
Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays [...]
Study Finds Mercedes Advertising Outperforms Competitors Across the Board
Brand Marketing
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.
Here’s Why Automakers Are Ahead of the Game in Digital
Performance Marketing
For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more [...]
Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites
Performance Marketing
Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to [...]
Executive Kidnapping Fears Trigger BMW’s New Armored SUV for Russia
Brand Marketing
As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at [...]