Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

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Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International finds that the German automaker is also killing it across the board in advertising—including television, print, digital and out-of-home.

The research measures reactions from more than 250,000 advertisements over the past 18 months from luxury automotive brands. Four automakers fall into the study's luxury automaker category: Lexus, Mercedes, Audi and BMW.

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