Alaska Airlines Celebrates Merger With Virgin America by Showcasing Unexpected, Brilliant Pairings
Brand Marketing
In any great story, or with any great meal, opposites tend to attract. Salty and sweet, comedy and romance, chocolate and bacon, itsy-bitsy wiener dogs and massive lions. And now [...]
Alaska Airlines Lands at Mekanism After Nearly 20 Years With Wongdoody
Brand Marketing
Nearly two decades after its last creative review, Alaska Airlines has chosen Mekanism as its new creative agency of record.
Can Digital Shops Survive the Branded Content Boom?
Brand Marketing
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced [...]
A Dream Home Is One Where You Can Get as Freaky as You Want, Says New Trulia Campaign
Creativity
When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme, [...]
Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House
Brand Marketing
A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run [...]
In Ads for Jack Link’s, YouTube Stars Will Prank the Sasquatch
Brand Marketing
To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sp