Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced to adapt.
Over the past two months, CNN, AOL and Snapchat have joined The New York Times, The Wall Street Journal and other publishers in starting up their own in-house studios. That's got digital shops rethinking their role, even as they fight back by emphasizing their strengths among their clients.