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To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sponsored content for the brand.
The new campaign, called "Messin' with Sasquatch," features various consumers pranking the legendary creature. In one spot, two wedding guests find out the Sasquatch is allergic to flowers and use that knowledge to their advantage.
The YouTube stars have also planned three additional pranks—all following the "Messin' with Sasquatch" campaign ethos—to be released on their own social channels as well as on Jack Link's.
"We've noticed that a lot of our brand fans have embraced pranking Sasquatch," said Kevin Papacek, director of marketing at Jack Link's.