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Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah.
The SNL star, who has appeared in his share of satirical ads, quite literally popped up behind the screen of Pepsi's Spire dispenser to entertain unsuspecting customers in a stunt produced by Pepsi's agency partner Mekanism (which also created the fan-made intro to Beyoncé's Super Bowl XVLII halftime show).