Is College Outdated? Should It Teach Real-World Marketing Skills?
Performance Marketing
On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills. On the other, universities are not meant to be training departments [...]
General Mills Awards Global Media Duties to Mindshare
Brand Marketing
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.
SC Johnson Bundles Media Buying at PHD
Brand Marketing
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
The New Movie Studio Behind The Gift Hires Horizon
Brand Marketing
Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015.
‘Programmatic’ Goes the World – Media Buying Is Audience Buying
Performance Marketing
Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are filled with data cards (once [...]
This Media Agency Gets a Windfall Out of Bayer’s Merck Deal
Brand Marketing
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at [...]