Brand Marketing

This Media Agency Gets a Windfall Out of Bayer’s Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

By Noreen O'Leary

October 10, 2014

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed.

Noreen O'Leary
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