This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in