Zach Rosenberg

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    Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

    Brand Marketing

    I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

    This is a Profile

    5 Ways to Improve Chemistry With Your Clients

    Brand Marketing

    You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you have the right people in the room? Were they coached on creating a bond with the clients?