Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There
I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.
5 Ways to Improve Chemistry With Your Clients
You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you have the right people in the room? Were they coached on creating a bond with the clients?