iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Partners with Jelli to automate the process

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.