iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio
Partners with Jelli to automate the process
Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the crystal set boxes begin to be bought and sold programmatically.
Jelli, an ad platform for radio advertisers, is launching a programmatic platform that promises to cut the time it takes to buy radio ads across the country from weeks to a few minutes.
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