SC Johnson Bundles Media Buying at PHD

Marketer spends $1 billion globally on media each year

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. 

Previously, the business had been split between Maxus (traditional media) and PHD (digital media).

The move is significant given that SC Johnson, whose brands include Raid and Windex, spends about $1 billion in media annually, including some $300 million in the U.S. The consolidation also comes four months after the company shifted its global planning responsibilities to PHD.

"We are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity,"  said SC Johnson CEO Fisk Johnson, in a statement.

A consultancy known as Ebiquity helped manage the process. In its newly expanded role, PHD will work closely with SC Johnson's core creative agencies, BBDO and Ogilvy & Mather.

SC Johnson's media pitch mirrored others in the marketplace that only involve roster shops. Coca-Cola, for example, is weighing four existing shops around the world for its U.S. business, now at Starcom. Similarly, Wells Fargo considered UM and OMD before consolidating its U.S. media business at OMD.