If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably isn't as wild as you were hoping.
A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be more than the face of the campaign." Instead, McConaughey said, "I want to have my hands in the clay of how we tell the story, and I want to be part of the whole story, not just a character in it."&
Pop culture may always feel shallow and image-obsessed, but if you look past the reality shows and pre-fab pablum, it becomes clear we're actually in a golden age of creativity. […]
Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they've created three hilarious local TV ads to accomplish this mission.
Matthew McConaughey's oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (an
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?
They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy.
Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and new brand endorser sits nearly motionless in his MKC on a country road, transfixed by a giant bull who won't let him pass. There's plenty of Rust Cohle here, but this is also just pure McConaughey—quietly audacious. That could also describe the approach of the whole spot, in fact, which barely shows the vehicle in action. (Indeed, it's vanquished in the end by a creature clearly more powerful than itself.) Two other spots rolled out Thursday—a :60 that's more conventional, with McConaughey driving around and philosophizing on whether you can or can't "go back," and a meta :30 in which he says straight out that he drove Lincolns long before he was paid to do so. The spots were directed by feature filmmaker Nicolas Winding Refn, who was last seen crafting this 90-second Grey Goose ad.