Matthew McConaughey Is Crafting Ads for Wild Turkey as Brand's New Creative Director

Hands-on role more than a celebrity stunt

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A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be more than the face of the campaign." Instead, McConaughey said, "I want to have my hands in the clay of how we tell the story, and I want to be part of the whole story, not just a character in it." 

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