This Week’s Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone
Brand Marketing
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!
Meet the Agency That Dreamed Up Life-Size Hot Wheels
Brand Marketing
It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a [...]
Entrepreneur Barbie Is on LinkedIn, and She’s Already Way More Connected Than You
Creativity
The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't [...]
Mattel Experiment Tries to Show That Barbie Isn’t as Evil as You Think
Creativity
If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a [...]
Year of the Troll: Brands Learn to Love Messing With Consumers
Brand Marketing
Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president?
Sports Illustrated Swimsuit Issue’s Newest Model: Barbie
Performance Marketing
This year, the Sports Illustrated Swimsuit Issue turns 50, which means that plenty of SI Swim Legends will be popping up to pay tribute to this all-American institution. But among [...]