Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a group of girls under 10. The iconic toy has long been a volatile topic in the toy industry, especially in the context of girls and body image. But now, Mattel is trying to control more of that conversation with The Barbie Project, an initiative that wonders: What happens if we just let kids play with Barbies?
Mattel clearly wants to make the point that parents are seriously overthinking Barbie.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in