Mashable

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks

Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that "science is cool." Now, two decades later, he's hoping to reach those fans with a mobile-first message focused on making the nation's parks cool, too.

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences across desktop and mobile devices for all content, including video, audio and text.

Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.

Mashable Lays Off Editorial Staff as It Shifts Focus to Video

A week after finding a TV partner in its hastened push into video, Mashable is laying off several editorial staffers.

Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV

For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium.

5 Experiential Marketing Activations From SXSW That You Need to See

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.

Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a staple of the festival, serves as a way for the digital-only Mashable to interact with its readers and fans in the real world.

HBO’s Fake Posters for Silicon Valley’s Pied Piper Perfectly Mock Tech’s Self-Importance

If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates the weird social dynamics in an environment where employees and creators believe an app invention could possibly change the world—it likely won't—it also knows exactly how that world would advertise itself.  Case in point: The show released three posters, by creative agencies Arsonal and Buster Ink, at its activation within the Mashable House at South by Southwest in Austin today.