Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences across desktop and mobile devices for all content, including video, audio and text.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.