Why You Are Missing Out Without Conversion Tracking
Performance Marketing
Which digital marketing channels are driving the most leads and sales for your business? Are any channels just wasting your budget? Without properly set up conversion tracking, there's no way [...]
Focus Group of One
Performance Marketing
If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively acting as a focus group of [...]
Data Deep Dive: The Art of Targeting
Performance Marketing
Even if you own a sniper rifle (and I'm not judging), if you aim at the wrong place, you will never hit the target. Obvious, right? But that happens all [...]
NFL Kicks Off ‘Together We Make Football’ Campaign
A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon.
3 Ways Rank-and-File Marketers Matter to the C-Suite in a Brave New Marketing World
Performance Marketing
A couple weeks ago in my post titled "Wanted: Data-Driven, Digital CMOs," I wrote about the enormous pressure CMOs are finding themselves under as the world digitizes, requiring a new [...]
Wanted: Data-Driven, Digital CMOs
Performance Marketing
There was a time, not so long ago, that the firm's CMO basically acted as the chief brand steward, running a marketing department that focused on maintaining brand equity and [...]