Rio Longacre
Who’s Your Data? is a blog that aims to disseminate thought-provoking tips and techniques involving the use of data and database marketing to direct marketing professionals. Why should you care? Because implementing data best practices has been shown to lift response rates, improve analytics and enhance overall customer experience. Reader participation is encouraged!
Rio Longacre is a Sales & Marketing Professional with more than 10 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant, Marketing, Sales & Service Consulting at Capgemini Consulting, a premier management consulting firm. He is based in the company's New York City office, which is located in Midtown Manhattan. He has also previously worked as an online media buyer and digital marketing strategist.
Email Longacre below, or you can follow him on Twitter at @RioLongacre. Any opinions expressed are his own.
Instagram: Does It Matter That It Will Make Money on Your Pics?
Performance Marketing
Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does this bother you? Should it matter? This new policy was [...]
Winner of the 2012 Presidential Election: Data
Performance Marketing
Now that the contentious 2012 election has finally ended, we get a chance to look back and assess what happened and why. Regardless of who you voted for, it's impossible [...]
The Marketer’s Code of Conduct for Disasters
Performance Marketing
I live in New York City so, as you can imagine, the past week has been anything but normal. Fortunately, I live in a part of the city that was [...]
Creepy Marketing and Social Media: How to Scare Away Your Customers for Good
Performance Marketing
Halloween is around the corner, so for this week's post I wanted to turn to a topic that is most definitely apropos: creepy marketing. No, we're not talking about marketing [...]
‘SoMoBiDa’ Isn’t a Song: Like It or Not, the Confluence of Social, Mobile and Big Data Is the Future of Marketing
Performance Marketing
Are you familiar with the word "SoMoBiDa"? SoMoBiDa is an abbreviation for Social, Mobile and Big Data—a combination of the three great trends in today's marketing world. In a practical [...]
4 Attribution Models in the Age of Big Data
Performance Marketing
For marketers, attribution is the Holy Grail. For those unfamiliar with the term, attribution means determining what marketing channel or budget was responsible for generating a particular action. Without proper [...]
Numbers Don’t Lie: Gen X, Can You Handle the Truth?
Performance Marketing
If you're a Gex Xer, chances are since you've been in the workforce, for better or for worse you've lived in the shadow of the Baby Boomers. They're the ones [...]
3 Ways Rank-and-File Marketers Matter to the C-Suite in a Brave New Marketing World
Performance Marketing
A couple weeks ago in my post titled "Wanted: Data-Driven, Digital CMOs," I wrote about the enormous pressure CMOs are finding themselves under as the world digitizes, requiring a new [...]
The Data Show: #NBCFail, or What Happens When an Industry Faces Digital Disruption
Performance Marketing
Like it or not, NBC must accept the fact that its monopoly on broadcast content has been disrupted by the emergence of new technologies, most notably the Internet and the [...]
Wanted: Data-Driven, Digital CMOs
Performance Marketing
There was a time, not so long ago, that the firm's CMO basically acted as the chief brand steward, running a marketing department that focused on maintaining brand equity and [...]