Major League Baseball

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League.

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB All-Star Game festivities.

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."

Can Social Media Help Major League Baseball Get Younger?

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find.

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to become a television juggernaut.

Fans Win in This Dunkin’ Donuts Contest When MLB Teams Score a Lot of Runs

Fans can step up to the plate for a chance to win prizes every Tuesday during Major League Baseball's regular season thanks to an online contest developed by Hill Holliday for Dunkin' Donuts.

These Are the Top 6 Trends Shaping Video Content Today

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything from the short animated GIF, to the six-second Vine, to long-form video and even livestreaming broadcasts through platforms like Periscope.

5 Entertaining Uses of MLB’s New Statcast Tracking Technology

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place on the all-time home run list.

12 Tweets That Sum Up the Baltimore Orioles’ Game Without Spectators

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April 19.