As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials


When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to become a television juggernaut.

The 10-week championship series, which will be televised and streamed live from Turner Studios in Atlanta, kicks off the network's E-League, a pro league formed by Turner Sports and partner global talent management and events firm WME/IMG. But as with any emerging genre that suddenly finds itself in the spotlight, E-League will have to find the right balance between achieving scale and retaining its core audience of digitally forward young men.

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