LinkedIn ads

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.

LinkedIn Is Launching Programmatic Advertising for Display Ads

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.

LinkedIn Ads Can Be Tested and Targeted Like Never Before

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.

LinkedIn Buys Business Ad Tech Player for $175 Million

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million.

LinkedIn Touts Mobile Momentum

LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. In the first quarter of this year, mobile represented 43 percent of traffic, according to LinkedIn’s quarterly results announced today.

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.

Revamped LinkedIn App Will Serve Ads to Smartphone Users

With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported.

LinkedIn May Have Just Designed the Ultimate B-to-B Banner

Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise only found in alphabet soup. Leave it to LinkedIn, the self-described “world’s largest professional network,” to design the ultimate b-to-b banner.

What Twitter’s Ad API Really Means for Social Advertising

Advertising on Twitter just got easier.