Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.
LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.
LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. In the first quarter of this year, mobile represented 43 percent of traffic, according to LinkedIn’s quarterly results announced today.
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.
With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported.
Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise only found in alphabet soup. Leave it to LinkedIn, the self-described “world’s largest professional network,” to design the ultimate b-to-b banner.