licensing

There’s Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning, it just got a lot easier to work with players who have left the field behind. 

New Rovio CEO Faces a Host of Challenges

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question, and Finnish tech firm Rovio is hoping a guy named Pekka Rantala has the answer.

Kiss and Sell: How a Glam Band Makes Millions

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If someone likes you,” he said, “they’ll buy what you’re selling—whether or not they need it.”

Disney’s Frozen Coming to Messaging Apps in Sticker Form

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik.

Self Launches Frozen Foods Line

With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat.

Target to Sell Wired-Endorsed Products

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine.

5 Songs That Musicians Sued to Keep Out of Ads

The Black Keys say they never signed up to promote Cheesy Bites Pizza and power tools, so the rock duo has filed federal lawsuits against Pizza Hut and Home Depot for allegedly using the band’s music without permission.

5 Songs That Musicians Sued to Keep Out of Ads


Rebranding Duke

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima.

Licensing Fees Strike Again

If a story is juicy enough, the TV news outlets will open their checkbooks. The most recent example: the revelation that ABC paid between $10,000 and $15,000 in licensing fees for the use of photos in its on-air reporting on the Anthony Weiner scandal. The money went to Meagan Broussard (one of the women Rep.