LGBT

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all.

As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the

‘Milk’ Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since.

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day.

Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group’s Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they're (spoiler alert!) against it.

Check Out Uber’s Brilliant Marketing Hack for LGBT Pride Month

If you have your own platform, it never hurts to use it to market your own brand.

Quiz: Do You Know the Brands Behind These Breakthrough LGBT Ads?

It's the Pride Parade this weekend in New York, San Francisco and other cities across the country. As Pride Month marches toward a float- and flag-filled finish, we look back at some of the most groundbreaking advertising featuring same-sex couples. Do you remember which companies made these spots?

Are We at a Turning Point for Gender and Sexuality? Join #AdweekChat to Discuss

Culturing tipping points aren't often sparked by magazine covers, but that's exactly what happened this week thanks to Vanity Fair's introduction of Caitlyn Jenner.

For Pride Month, Gay-Youth Group Takes to Times Square

New York's Hetrick-Martin Institute, an advocacy group for at-risk gay youth, is marking Gay Pride Month in about as prominent a way possible: with a video billboard in Times Square showcasing the LGBTQ teens it serves.

Why LGBT Equality Is Good for Business, Too

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community.