Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the U.S. alone.
"The sheer number of brands willing to 'go rainbow' in the wake of same-sex marriage rulings is a growing trend," said Andrew Barratt, head of Ogilvy Pride, which is based in London.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in