If you have your own platform, it never hurts to use it to market your own brand.
Throughout all of June, Uber has shown its support for Pride Month with a simple-but-smart marketing hack—attaching an image of the rainbow flag, a well-known symbol of the LGBT movement, to the virtual cars on its mobile app. The move generated little buzz until today, when significantly more people started posting pictures of the Uber maps in their social media streams.
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