Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again
Performance Marketing
Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video.
ESPN Host Suspended Over Billboard Mocking LeBron
ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James.
LeBron James Give Sports Illustrated Its Best Day Ever Online
Performance Marketing
LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news [...]
How Sports Illustrated Got the LeBron Scoop
Performance Marketing
Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he [...]
LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits
Brand Marketing
In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.
The NBA’s Instagram Team Doesn’t Need LeBron to Score
Performance Marketing
The National Basketball Association has held a Dr. J-like grip on the No.