And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

The homecoming ads continue

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LeBron James can go home again. And again. And again.

The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from Beats by Dre and Sprite this week. Now it's Nike's turn to get epic—timed to Thursday night's Cavaliers home-opener against the New York Knicks.

It's suitably goosebump inducing, as LeBron leads not just his teammates but all of Cleveland in a massive pre-game huddle—the ultimate come-to-Jesus moment for the city's once-and-again favorite son.

Nike Basketball partnered with Wieden + Kennedy for the spot, which was directed by the Malloy Brothers.

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