Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe’s Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the techniques and practice drills of Kobe Bryant.

Called House of Mamba (a reference to Kobe's Black Mamba nickname), the LED court guides and reacts to the players' movements with an impressive range of visual displays, to the point where you wonder how the athletes aren't distracted by it. 

Nike Rise centered on a reality show where 30 Chinese teens trained with Kobe and LeBron James, and three of them will go on to the Nike World Basketball Festival next month.

Via DesignBoom. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.