How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
The Straight Talk Menstruation Ad That’s Causing Quite a Stir
Brand Marketing
Prime-time TV shows like 2 Broke Girls have become far more comfortable using anatomically correct terms for female body parts. But if you think such straight talk is loosening the [...]
Kotex Makes Gifts for Women Based on Their Pinterest Boards
Creativity
For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz [...]
Purple Tampons. Why Not?
Brand Marketing
A cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to [...]
Get your creative juices flowing with Kotex!
Creativity
Warning: This post is about vaginas and periods. Behold the Kotex menstrual pad above, which I designed myself! Yes, U by Kotex is holding a period-based design contest called the [...]