Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend.
Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers.
Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere to your crotch. Ogilvy & Mather Shanghai created a viral hit for Kotex around the truth that no cat of any persuasion likes sticky tape. An entire spot starring super fluffy cats filmed in slow motion looking uncomfortable and walking sideways? It's no wonder it's already attracted over 1 million views in China (not on the subtitles version below, though, of course). The brand has another spot that suggests it's easier to find a good pad than a good man. (Well, yeah—you can buy pads at the store.) Kudos to Ogilvy for coming up with an adorable cat spot that also has an actual product benefit included amid the cute. And don't worry, no cats were harmed in the making. They were just made very uncomfortable.
Prime-time TV shows like 2 Broke Girls have become far more comfortable using anatomically correct terms for female body parts. But if you think such straight talk is loosening the restrictions on network speech, think again.
For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz targeted 50 "influential" Pinterest users, studied their Pinterest boards, and then made handcrafted gifts for those users based on the items they liked most.
A cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to a tampon, feminine pad, or panty liner? Off-limits territory, right?