Kotex Makes Gifts for Women Based on Their Pinterest Boards

Handmade presents themselves get pinned

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For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz targeted 50 "influential" Pinterest users, studied their Pinterest boards, and then made handcrafted gifts for those users based on the items they liked most.

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