Kevin Durant

The Players’ Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner

Kobe Bryant leaving the Lakers, Big Papi stepping away from the big leagues, Kevin Love re-signing with the Cleveland Cavaliers—in the past, these sports scoops would have first been reported in a major outlet like Sports Illustrated or ESPN. But increasingly, some of the best sports reporters are getting scooped by the athletes themselves.

Kevin Durant Goes Nuts for a Street Baller’s Dunk in Ad for Nike and Foot Locker

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too.In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs—and his namesake KD 8 Nikes—into the air.

Kevin Durant Schools Sonic’s ‘Two Guys’ in the Brand’s First Athlete-Backed Ad

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on the brand's classic

Kevin Durant Will Put His Acting Chops to the Test Alongside Sonic Drive-In’s ‘Two Guys’

When Kevin Durant made his emotional acceptance speech earlier this year for the National Basketball Association's MVP award, Sonic Drive-In CMO Todd Smith's ears perked up.

NBA Fashion Is Ruling Instagram Video

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v

Kevin Durant’s Touching MVP Speech Is Now an NBA Mother’s Day Ad

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.

Adweek’s Top 5 Commercials of the Week

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously. 

NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P.It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot.Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year.See a making-of video, plus credits, below.

Kevin Durant Gets a Second Shot at Being Drafted First

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy, set during a shirt vs. skins draft in the Maryland hometown of real-life 6-foot-9 superstar Kevin Durant. The ad, directed by David Gordon Green of Chelsea Pictures and edited by Geoff Hounsell of Arcade Edit, introduces Durant's KD VI Nike shoe, and he gets chosen first for the local game. It's all a big in-joke, because Durant was famously taken second in the 2007 NBA Draft, trailing Greg Oden, who's probably worn casts more often than sneakers during his injury-riddled pro career. (Where's Greg's new footwear line, you heartless bastards!? Dude's got doctor bills to pay!) The commercial is amusing even if you don't know the backstory, though it helps. Frankly, I was rooting for Barrels, a sweat-soaked, tie-and-tank-top-wearin' everyman, to be the top pick, because his misplaced moxie steals the show. Sorry, Kevin, but in my book, you're still No. 2. Credits below.

Ad of the Day: Gatorade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This is kind of what happens to Kevin Durant and Dwyane Wade, who both have horrible, horrible dreams about Gatorade.Wait, no, they have horrible dreams about what happens when you don't drink Gatorade.