The Players’ Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner
Performance Marketing
Kobe Bryant leaving the Lakers, Big Papi stepping away from the big leagues, Kevin Love re-signing with the Cleveland Cavaliers—in the past, these sports scoops would have first been reported [...]
Kevin Durant’s Touching MVP Speech Is Now an NBA Mother’s Day Ad
Creativity
If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very [...]
NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever
Creativity
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and [...]
Kevin Durant Gets a Second Shot at Being Drafted First
Creativity
"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy, [...]
Ad of the Day: Gatorade
Brand Marketing
OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This [...]