NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever

Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P.

It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot.

Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year.

See a making-of video, plus credits, below.


Client: NBA

Spot: "Jingle Hoops"

Agency: Goodby, Silverstein & Partners

Executive Creative Director: Jeff Goodby

Creative Directors: Nick Klinkert, Adam Reeves

Associate Creative Director, Copywriter: Rus Chao

Associate Creative Director, Art Director: Kevin Koller

Producer: Benton Roman

Executive Producer: Tod Puckett

Director of Broadcast Production: Cindy Fluitt

Account Directors: Jason Bedecarre, Janice McManemy

Account Manager: Heather Morba

Senior Business Affairs Manager: Julie Petruzzo

Production Company: O Positive

Director: Jonathan Klein

Executive Producer: Ralph Laucella

Line Producer: Angie Revell

Director of Photography: Eric Steelberg

Editing: Final Cut

Editor: Matt Murphy

Assistant Editors: Tara Wall, Nate Connella

Producer: Suzy Ramirez

Executive Producer: Saima Awan

Visual Effects: Moving Picture Company

Visual Effects Supervisor, 2-D Lead: Jake Montgomery

Nuke: Brendan Smith, Will Voss

Shoot Supervisor: Eric Pascarelli

Design, Animation: Casey McIntyre

Senior Producer: Juliet Tierney

Executive Producer: Asher Edwards

Title Graphics: eLevel

Creative Director: Brady Baltezore

2-D Artist: Chris Carmichael

Sound Design: Barking Owl

Creative Director: Kelly Bayett

Sound Designer: Michael Anastasi

Producer: Whitney Fromholtz

Mix: Barking Owl

Audio Engineer: Brock Babcock

And here is last year's spot:

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