CreativityNBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting EverJingle all the wayBy Tim Nudd|November 14, 2013ShareBy Tim Nudd|November 14, 2013Share NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson impressively played the popular Christmas song "Carol of the Bells" just by bouncing basketballs (in a spot that soared to more than 8 million views). Now, here's the sequel—also from GS&P. It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of "Jingle Bells." LeBron James punctuates the song with a dunk at the end, then asks, "Please tell me the camera was on." It's a perfect spot. Like last year's spot, this one promotes special-edition uniforms, available for sale, that 10 teams will wear on their Christmas Day games this year. See a making-of video, plus credits, below. CREDITS Client: NBA Spot: "Jingle Hoops" Agency: Goodby, Silverstein & Partners Executive Creative Director: Jeff Goodby Creative Directors: Nick Klinkert, Adam Reeves Associate Creative Director, Copywriter: Rus Chao Associate Creative Director, Art Director: Kevin Koller Producer: Benton Roman Executive Producer: Tod Puckett Director of Broadcast Production: Cindy Fluitt Account Directors: Jason Bedecarre, Janice McManemy Account Manager: Heather Morba Senior Business Affairs Manager: Julie Petruzzo Production Company: O Positive Director: Jonathan Klein Executive Producer: Ralph Laucella Line Producer: Angie Revell Director of Photography: Eric Steelberg Editing: Final Cut Editor: Matt Murphy Assistant Editors: Tara Wall, Nate Connella Producer: Suzy Ramirez Executive Producer: Saima Awan Visual Effects: Moving Picture Company Visual Effects Supervisor, 2-D Lead: Jake Montgomery Nuke: Brendan Smith, Will Voss Shoot Supervisor: Eric Pascarelli Design, Animation: Casey McIntyre Senior Producer: Juliet Tierney Executive Producer: Asher Edwards Title Graphics: eLevel Creative Director: Brady Baltezore 2-D Artist: Chris Carmichael Sound Design: Barking Owl Creative Director: Kelly Bayett Sound Designer: Michael Anastasi Producer: Whitney Fromholtz Mix: Barking Owl Audio Engineer: Brock Babcock And here is last year's spot: Adweek Adweek