The Players' Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner

American Family Insurance is on board

Kobe Bryant leaving the Lakers, Big Papi stepping away from the big leagues, Kevin Love re-signing with the Cleveland Cavaliers—in the past, these sports scoops would have first been reported in a major outlet like Sports Illustrated or ESPN. But increasingly, some of the best sports reporters are getting scooped by the athletes themselves.