How the Perfume Business Lost Its Class
Brand Marketing
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for [...]
MTV, Twitter Look for Next Beyonce Baby Bump
MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture.
Flaming Lips Tries to Top Jay-Z’s 8 Shows in 24 Hours
Performance Marketing
Flaming Lips frontman Wayne Coyne has been performing with the same group for over 30 years, but he has absolutely no problem innovating. On Wednesday, Coyne announced via Twitter that [...]
Fast Chat: Steve Stoute
Brand Marketing
How did hip-hop specifically rewrite the rules as you see them?