MTV, Twitter Look for Next Beyonce Baby Bump

Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's Video Music Awards, the network is striving to engineer and cultivate those instances as quickly as humanly (and machine algorithmically) as possible.