MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's Video Music Awards, the network is striving to engineer and cultivate those instances as quickly as humanly (and machine algorithmically) as possible.
During the 2012 VMAs, which air on Sept. 6, MTV will again employ its Twitter Tracker tool to surface moments from the show that are generating the most chatter on the social network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in