The Long Goodbye?

Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts


There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit, Donny Deutsch recorded his CNBC show The Big Idea live on stage, rapping with a mellow Jay-Z and then with the visionary himself, Bill Gates. At night, the gathering would feature a live concert with the likes of Soundgarden frontman Chris Cornell or a private VIP show with performers such as Dave Matthews.

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