Isobar

Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017

Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office.

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.

Cannes Names Inaugural Glass Lion Jury

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change.

Ad of the Day: Agency Helps Ex-Cons by Turning Their Prison Tattoos Into Something Beautiful

Covering up bad prison tattoos for social rehabilitation isn't an obvious charity, but it's the primary function of the Freedom Tattoos project, a service provided by Poland's Pedagogium The College of Social Sciences and ad agency Isobar Poland.

Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor

Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors. Life for them, of course, has been anything but carefree. Thus, their involvement in the "Photos for Life" project is joyfully defiant on a few levels. It shows cancer isn't a death sentence—indeed, that patients and survivors are just as capable of the most stereotypical happiness possible. And it lifts the gloom from the disease and bathes it in ridiculously perfect lighting.

How Well Do You Know Your Consumer?

One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts. 

Dentsu Completes Aegis Acquisition

Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal.

Aegis Group Buys Roundarch for $125M

Aegis Group acquired digital agency Roundarch for $125 million, the company announced today. Aegis is merging the Chicago-based firm with the U.S. arm of its Isobar agency network to form RoundarchIsobar.