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Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office.
In the U.S. Isobar has locations in Chicago, New York, Detroit and Denver, among others, but said 2017 will be spent with a greater focus on Boston. The agency's co-CEO Jeff Maling believes that in order for Isobar to grow, it needs to have a big presence in Boston where many of its clients, from Lego to Adidas, are based.
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