Hurricane Sandy

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months.

Brands Buy Real-Time Mobile Ads Based on the Weather

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.

In a Campaign for Business Travelers, Westin Gives Nurses Free Stay

Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster.

Hurricane Sandy Update

It’s soon going to be back to business as usual for American Media Inc. Nearly four months after Hurricane Sandy soaked its 4 New York Plaza HQ in lower Manhattan, AMI is planning to move back in, company chairman David Pecker said.

Allstate Uses Home Hit by Sandy in Ad, Fights Owners on Claim

Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the devastation caused by Hurricane Sandy. The spot showed the partially ruined Staten Island home of Sheila and Dominic Traina.

Top 10 Commercials of the Week

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in supremely colorful language.

Ad of the Day: State Farm

Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included such icons as Paul McCartney, Bruce Springsteen, Billy Joel, The Who and The Rolling Stones—was approximately 75.

Behind Deutsch’s Star-Studded Sandy PSA

As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from Gov. Andrew Cuomo’s office. Would Deutsch’s agency help create a campaign to raise money and manpower to help victims of the storm rebuild their homes?

Buy a Great NYC Poster and Help Victims of Hurricane Sandy

If you're looking for an easy way to help Hurricane Sandy victims in New York City while also picking up some nice artwork, check out Print Aid NYC. Local artists have created a series of prints for sale on the site, at $30 a pop, with 100 percent of the proceeds going to hurricane relief efforts via the Mayor's Fund to Advance Ne

Editor’s Letter: The Long Recovery

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors and fellow citizens continuing to be so firmly in the grip of real distress.