Brand MarketingTop 10 Commercials of the WeekEllen and her elves, TiVo and Tebow, and a look back at the year in Google searchesBy Melissa Hoffmann|December 14, 2012ShareBy Melissa Hoffmann|December 14, 2012Share This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in supremely colorful language. Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages. These aren't those commercials. Adweek and AdFreak have brought together the most innovative and well-executed spots of the week—commercials that will make you laugh, smile, cry, think and maybe buy. Video Gallery: Top 10 Commercials of the Week Adweek Adweek