Allstate Uses Home Hit by Sandy in Ad, Fights Owners on Claim

Staten Island couple cry foul

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the devastation caused by Hurricane Sandy. The spot showed the partially ruined Staten Island home of Sheila and Dominic Traina. But the Trainas, who claim that wind caused much of the damage, say the insurer's $10,000 payout is inadequate. They weren't covered for flooding, which Allstate says was the prime culprit in wrecking the couple's home of 43 years.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in