4 Great Holiday Mail Tips
Performance Marketing
The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?
Infographic: Here’s What Millennial Women Want—and Want to Give—This Holiday
Brand Marketing
Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed [...]
Target’s Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores
Brand Marketing
Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways.
5 Numeric Speed Bumps to Higher Conversion
Performance Marketing
Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of distractions and stress. Fast thinking normally trumps slow thinking, yet [...]
Santa Ditches the Sleigh and Flies Coach in Expedia’s Heartwarming Christmas Ad
Creativity
The sleigh is overrated. Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude [...]
Grab a Tissue and Watch How WestJet Created a Christmas Miracle for Struggling Families
Creativity
WestJet does the holidays right. Last year, the Canadian airline surprised its passengers with gifts at the baggage carousel; a lovely spot and a tearjerker for sure. Now WestJet has [...]