WestJet Helps Wildfire Victims for Its Annual Christmas Miracle

Fort McMurray residents received a touching surprise

On May 3 of this year a wildfire made its way through Fort McMurray, Alberta, Canada demolishing over 2,400 homes. The community is still grappling with the devastation caused by the wildfire, which is why WestJet choose Fort McMurray and its residents as the recipients of the Canadian airline's annual Christmas miracle, explained Rob Daintree, director of marketing communications for WestJet. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.