Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The sleigh is overrated.
Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children's Research Hospital in Memphis, Tenn., where he delivers presents to some very special kids.
As seen in the video below, Santa traveled 19,602 miles over seven days (49.7 hours of flight time), going from the North Pole via Anchorage, Alaska, through Honolulu, Tokyo, Dubai, Paris, Dublin, New York and finally to Memphis, where he hands out gifts—and also donates all the points he earned on flights to St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in