GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date
Performance Marketing
For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl.
Periscope Is Now Livestreaming GoPro Footage
Performance Marketing
Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.
GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options
Performance Marketing
GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips.
5 Fun Tech Devices to Get You Through the Winter
Brand Marketing
This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, [...]
Here Are 6 Must-See Tech Categories for Marketers at CES
Performance Marketing
Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology [...]
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]